A New Direction
As you may have noticed, this blog has been pretty dormant the last couple of weeks. That’s because I have been working on a new project and considering a new direction for this blog.
When I started this site a few months ago, I had a pretty well-defined plan: I would write about whatever topic in the business field caught my interest that day, millions of readers would subscribe and advertisers would throw heaps of money at me. So far none of those things has gone according to plan. The site has lacked focus, and sometimes for a week or two at a time I would find very little of interest to write about. That wasn’t helping anyone.
The New Plan - A Case Study
As I mentioned, I’ve been researching a new venture, and pending approval, will be launching it within two weeks. This venture will involve taking an existing, very under-utilized website, and building a business around it from the ground up. I intend to focus most of my posts over the next few months on the process of overcoming the problems a web-based small business must face, including:
- Market Research
- Logo and Corporate Identity Design
- Website Design
- Marketing and Sales
- Developing Good Content
- Search Engine Optimization
As this venture progresses, I’ll discuss my experiences, the sources I use in my research, the advice I’m given, and the barriers I (hopefully) overcome.
Check back over the course of the next week for updates…
What an inspiration! Go Kyle Go! Buckets and buckets of blessings on your...