8 Minute Tips: Fix Your Site’s Titles

You’re reading the first entry in an ongoing series called “8 Minute Tips.” This series is all about little things you can do to improve your website, email, or anything IT-related in your business in eight minutes or less.

What Does Your Title Say About You?

Take a look at the title on your website. What’s it saying about you? Is it consistent with the goals of your website?

Looking to build brand recognition? Your title should be your company name, followed by a brief explanation of what the page is about.

Selling something? Skip the company name and focus on the product or service.

Keywords, People!

Search engines pay close attention to your title. It broadcasts the entire point of your page, so make it count! The most important keywords and phrases describing your business should appear in that title. If you are the owner of Widgets R Us, the title on your home page should be something like “Widgets R Us: Premium Widgets and Widget Accessories.”

The product name (widget) appears three times in that short title.

Let’s take a look at some examples:

SEO Book: “SEO Book.com ~ SEO Training Made Easy”

IttyBiz: “Small business marketing ideas - Starting a home business | IttyBiz”

SmallFuel Marketing: “SmallFuel Small Business Marketing | Simple Marketing to Grow Your Small Business”

Take another look at your title. Now fix it.

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